Hulk Movie Question--Non-Spoilery

I have some other thoughts on the movie, but I'll wait until more folks have seen it (except to say--BEST STAN LEE CAMEO EVER!!).

But here's a question that won't spoil anything.

In three distinct TV/film incarnations, we haven't had anything resembling the Hulk's comic book origin. In fact, even though all three versions were fairly explicitly independent of each other, they all 3 use essentially the same origin story.

Now, don't get me wrong. I'm not one of those fanboys who whines whenever an adaptation varies even a scintilla from my beloved comics books. I'm all for creators telling the story in their own way. So this is more out of curiosity than objection.

But I had always felt that this classic shot...

...was one of the more iconic in comics history, yet it's been routinely passed over 3 times.

Are bomb tests too old-fashioned? Is Bruce Banner being transformed because of sacrificing himself for another no longer an interesting message (as opposed to being a victim of experimenting on himself)? Is the "unbridled science = bad" meme more relevant these days?

And, just because I'm rambling here, whither Rick Jones?? Three incarnations, and not even a mention?? We can bring in characters who must be ridiculously obscure to the general public like Glenn Talbot. The new movie even name-checks Jack McGee, for crying out loud! Rick Jones was there at the founding of the flipping Marvel Universe--where's the love?

Of course, part of it is that there are whole generations whose only memories of the Hulk are from the 1970's TV series. So that's what they're going to give us. And we'll get references to that show, instead of the comics. And again, there's nothing wrong with that.

But I've got to say, I miss Rick Jones and the trench...